Why Corporate Gifting Is Important
The trend of corporate gifting has been around a long time now and there’s a good reason behind why. Gifts have always been used as a gesture to show care, thoughtfulness and a general sense of appreciation. Which is why companies started to use corporate gifts in various corporate events as well as in their routine business practices. But why is corporate gifting important? What benefits does this practice carry? Well, that’s exactly what we’re here to find out.
1. Establishing Trust Between Company, Clients & Employees
If you’re just starting of your business or a relationship with your clients, gifts can help establish trust between the pair. It goes to show that your company is committed to building a long and fruitful relationship. Afterall, if someone has no interest in working with someone, they wouldn’t go through the trouble of finding and selecting a gift.
2. Celebrating & Acknowledging Culture
In India, culture is a huge part of our lives and our festivals are occasions to embrace it. The fact that we live in a diverse country in terms of religious beliefs and practices means there are more than few opportunities to respect and pay homage to not just yours, but all cultures. Employees and clients will always appreciate gifts on festive occasions as it shows the company is not just there to use their human resources. Even giving your employee a gift on their birthday is going to be appreciated and again, shows the care your company has for its resources.
3. Expressing Gratitude To Employees & Clients
If your clients have always given you the benefit of the doubt, and if employees have made an extra effort to ensure your company is making the business it needs, it’s only right to show your appreciation. This can be done by giving out thoughtful and creative gifts as a thank you. This will not only make them happy temporarily, but it will also help them feel a sense of appreciation and security at the company.
4. Establishing Mutual Respect
With the right gifts one can help establish mutual respect between both company and clients as well as company and its employees. Both clients and employees are bound to appreciate a well though out gift and this will help them respect the company and what it does for its clients/employees more.
5. Attracting Motivated Employees To The Brand
Money is the sole motivator for an employee regardless of what they might tell you. Now the problem is, not every can be given a raise or a cash bonus. So, how can you motivate the entirety of the workforce without taking a financial hit? The answer lies with well thought out corporate gifts that can add value to the employee’s life. For example, when pollution starts to get extremely bad, companies can gift their employee’s pollution masks. This helps show that the employees are being cared for and as a result, it’s bound to be appreciated by your workforce. As word get’s out about the thoughtful practices of the company, more employees will be attracted to your firm over others.
These are some of the reasons why everyone company should practice corporate gifting from time to time. With the right gifts being given at the right frequency, every professional will want to work with your company/brand and clients will appreciate your services that extra bit more. So, whenever you get the chance to give a thoughtful gift to your client or employees, go for it! You don’t have to buy anything expensive either. Just ensure it’s relevant and not inappropriate.
For example, if you’re gifting a female employee a perfume, stick to brands like DKNY and avoid brands like La Senza because it can be massively misunderstood. Any misunderstanding that points to an unprofessional gesture can really backfire. So just keep that in mind.